The Dairy Alliance stages dairy farm challenge in South Carolina

The Dairy Alliance brought creators and local residents to Hickory Hill Milk in Edgefield, South Carolina, for a hands-on obstacle course tied to National Dairy Month. The event was designed to show the physical work behind dairy farming and support the Dairy Does More campaign. Why it matters: - The event aimed to give nonfarmers a direct look at the labor behind dairy production. - The Dairy Alliance used the experience to reinforce the Dairy Does More campaign during National Dairy Month. - The program connected consumers with a working family farm and the people who produce dairy products every day. What happened: - The Dairy Alliance hosted Hustle on the Hill at Hickory Hill Milk in Edgefield, South Carolina. - Content creators from across the Southeast joined local fitness enthusiasts and community members. - Participants completed a farm-inspired obstacle course modeled on daily dairy chores. - The event was part of National Dairy Month programming across the Southeast. The details: - The course included milk crate carries, calf handling, cow feeding, shoveling sand, and similar tasks. - The Dairy Alliance said the activities were meant to mirror the physical demands of agricultural labor. - After the course, attendees gathered for a dairy social with local pizza, Hickory Hill chocolate milk, and freshly made ice cream. - The event took place at the Dorn family farm, where the family has cared for cows, land, and community for generations. - The Dairy Alliance said the event was hosted in partnership with Dairy Management Inc. (DMI). - The campaign highlighted commitment, stewardship, and around-the-clock care from dairy farm families. - The Dairy Alliance said its National Dairy Month efforts also spotlight the region’s more than 1,010 dairy farms and 252,000 dairy cows. Between the lines: - The event was built as both an education tool and a promotional moment for dairy farming. - Turning the farm into a challenge course gave participants a physical comparison point for the daily work of dairy producers. - The format also created a way for Hickory Hill Milk to showcase its farm and products to a broader audience. What’s next: - The Dairy Alliance said the Hustle on the Hill event was one of several National Dairy Month activations across the Southeast. - The organization is directing people to thedairyalliance.com and its Facebook and Instagram accounts for more information. - The Dairy Alliance will continue promoting dairy foods and dairy industry awareness across its eight-state region. The bottom line: - Hustle on the Hill turned dairy education into a physical experience, giving attendees a closer view of the work behind a glass of milk.