AlwaysOn Digital lands VisitGreenvilleSC media account

VisitGreenvilleSC has named AlwaysOn Digital its media agency of record, with the New York-based provider set to lead planning, buying and campaign activation starting in July. The partnership is meant to help Greenville, South Carolina, attract more visitors and strengthen the destination’s tourism economy.

Why it matters: - VisitGreenvilleSC is trying to grow awareness of Greenville and drive more visitor spending in a competitive travel market. - AlwaysOn Digital will shape how the destination reaches potential travelers across channels, making media efficiency and performance central to the campaign. - The work supports Greenville’s effort to reinforce its profile as a city with urban amenities, food, culture and access to the Blue Ridge Foothills.

What happened: - VisitGreenvilleSC named AlwaysOn Digital its media agency of record. - AlwaysOn Digital is an independent media execution provider based in New York. - VisitGreenvilleSC is the official destination marketing organization for the city and county of Greenville, South Carolina. - AlwaysOn will oversee media planning and buying strategy for VisitGreenvilleSC. - The first campaign is scheduled to launch in July.

The details: - VisitGreenvilleSC says it chose a partner that could combine strategic thinking, strong execution and a shared focus on helping Greenville stand out. - Heath Dillard, president and CEO of VisitGreenvilleSC, said the organization wanted media planning expertise, performance capability, transparency and a collaborative approach. - The first campaign will use AlwaysOn’s media buyers to prioritize price efficiency and high performance. - AlwaysOn will work closely with EP+Co, VisitGreenvilleSC’s creative agency. - Greenville is described as a community of more than 70,000 people. - Greenville is positioned as one of the top small cities in the U.S. and as a place that matches offerings of much larger cities in innovation. - The destination is highlighted for its diverse food scene, vibrant culture and proximity to the Blue Ridge Foothills. - Kym Insana, president and founder of AlwaysOn, said the agency aims to help Greenville attract visitors by combining urban amenities, natural appeal and a rising culinary scene. - AlwaysOn is woman-owned, full-service and has operated since 2016. - AlwaysOn says its core values are transparency, integrity and a relentless focus on results. - The agency says it has worked for Fortune 100 advertisers and won an Effie Award for marketing excellence.

Between the lines: - The partnership gives VisitGreenvilleSC a specialized media partner while leaving creative development with EP+Co. - The emphasis on performance, transparency and price efficiency suggests the destination wants measurable returns from tourism marketing spend. - Greenville’s pitch blends city-style amenities with outdoor access, a positioning aimed at travelers looking for a short getaway with little planning friction.

What's next: - AlwaysOn will officially begin running the VisitGreenvilleSC campaign in July. - The agency and EP+Co are expected to coordinate media and creative to expand Greenville’s reach among new and interested visitors. - The campaign will focus on outcomes tied to awareness and visitor growth.

The bottom line: - VisitGreenvilleSC is betting on AlwaysOn Digital to turn a sharper media strategy into more travel demand for Greenville.