VIP Marketing launches September fundraiser for Carolina families facing childhood cancer

VIP Marketing and Children’s Cancer Partners of the Carolinas have launched Going Gold Together, a September fundraising campaign aimed at raising $16,000 for families in North and South Carolina. The effort ties the agency’s 16th anniversary to support for childhood cancer families facing travel, lodging and other uncovered costs.

Why it matters: - Childhood cancer brings costs that insurance often does not cover, including travel, meals, lodging and missed work. - Children’s Cancer Partners of the Carolinas serves more than 2,800 children battling cancer across North and South Carolina this year. - Community donations help families stay focused on treatment instead of mounting expenses.

What happened: - VIP Marketing, a Charleston-based digital marketing agency, partnered with Children’s Cancer Partners of the Carolinas to launch Going Gold Together. - The campaign runs throughout September, which is Childhood Cancer Awareness Month. - The fundraising goal is $16,000, matching VIP Marketing’s 16th year in business. - The campaign supports families across North and South Carolina facing childhood cancer.

The details: - VIP Marketing Founder and CEO Eric Elliott said the campaign has personal meaning because his son, Sawyer, is a childhood cancer survivor. - Elliott said Sawyer’s family relied on Children’s Cancer Partners of the Carolinas during treatment. - Sawyer threw the ceremonial first pitch on August 21 at the Charleston RiverDogs’ Stand Up To Cancer Night. - The Elliott family joined Sawyer for the public celebration. - More photos from the event are available on Children’s Cancer Partners of the Carolinas’ Facebook page. - Last year, the organization reimbursed families more than $432,000 in meals and 2.24 million miles of travel to and from treatment. - Children’s Cancer Partners of the Carolinas provides transportation assistance, lodging, meals and emergency financial support. - The nonprofit’s Family Navigators guide and support families from diagnosis through age 21.

Between the lines: - VIP Marketing is tying a corporate milestone to a cause connected to its founder’s family story. - The campaign mixes local fundraising with a broader message about the long tail of childhood cancer, which continues after September ends. - The partnership gives the agency a visible community role beyond its work with law firms.

What’s next: - Community members, clients and partners can give to Going Gold Together throughout September. - Every donation moves the campaign closer to its $16,000 target and to more support for families across the Carolinas. - VIP Marketing says it will continue its business partnership with Children’s Cancer Partners of the Carolinas.

The bottom line: - Going Gold Together turns VIP Marketing’s 16th anniversary into a local fundraising push for families navigating childhood cancer.